Chocolate & Hazelnuts – They’ve Got History

March 30, 2023
When did the magical and transfixing combination of chocolate and hazelnuts become a thing?

We are reminded time and again in food history, some of the most delicious and beloved dishes are born of scarcity and improved by embracing difficult circumstances.

The storied, and undoubtedly embellished, genesis of what we now know as chocolate hazelnut spread is full of inconsistencies and points of contention. Nevertheless, what most historians can agree on is that by the early 1800s, Turin had long held the distinction of being Europe's chocolate capital, its cacao-based products renowned as delicacies across the continent. But by 1806, its prominence was poised to collapse. Hazelnut chocolate cream, or crema gianduia, could have easily been lost to history. Napoleon's wars in South America made cocoa beans so astronomically expensive in the Savoy kingdom that local chocolatiers were going out of business. An inspired, but practical, solution saved the day (and the product). They hit on the idea of using local and plentiful hazelnuts, ground up, to make their chocolate go further.

This is but one version of the story, but it does celebrate innovation in the face of hard times. Turin's chocolatiers buoyed the local industry, harnessing their resourcefulness to create a brilliant new product—one that has persisted in popularity through the centuries. Hooray!

History does repeat itself though, and so more war meant additional challenges for crema gianduia. After 90 years of producing their treats in relative peace, the chocolatiers of Turin faced a new period of uncertainty with the onset of World War II. Once again, the looming war brought with it food rations and many other austerity measures. The supply of cocoa was once again drastically limited. In 1946, Piedmontese pastry chef Pietro Ferrero, inspired by his chocolatier forefathers, created a thick paste using hazelnuts, sugar, and what little cocoa was available. He further revolutionized the industry with the first spreadable version of the confection, called “La Supercrema.” The spreadability factor was brilliant, proving that a small amount went a long way. This helped to change the perception that chocolate was only for very special occasions. It could and should be enjoyed with more regularity.

The availability and affordability of La Supercrema turned the chocolate-hazelnut spread into a household staple throughout Italy. Two centuries of social, political, and historical change shaped the journey of the product now beloved worldwide.

But progress doesn’t stop there. Oh, does Wildfare have its own extraordinary version! Our Hazelnut Butter with Cocoa spread is better than any you have ever tasted before. Hard to believe, right? There’s only one way to find out. Try it and experience it for yourself! We are confident it will be your new fav!
7.05 OZ - NEW
Hazelnut Butter
with Cocoa
Our Hazelnut Butter with Cocoa elevates the classic combination universally beloved by children and adults alike. The texture is beyond silky and the flavor is extraordinary!
1.05 OZ
Hazelnut Butter
with Cocoa
Our Hazelnut Butter with Cocoa elevates the classic combination universally beloved by children and adults alike. The texture is beyond silky and the flavor is extraordinary!

It’s Grilling Season!

Up Your BBQ Game!
April 24, 2024
We wait all winter for this. It’s grilling season again! Charcoal, gas, hardwood – it’s all good! We get to cook outdoors again with the trees budding and the birds chirping. The i...

Small Plates, Big Benefits

January 2, 2024
Small plates! Whatever you call them: tapas, cicchetti, dim sum, meze, or something else, small plates deliver big flavor – and big benefits! I have to believe there is at least on...

Healthy & Clean - Crops to Cuisine!

Quality, Nutritious, Affordable Food for All
April 24, 2023
For most of us, our food experience begins with grocery shopping – and with online ordering and delivery, even that experience is going away. The loss of intimacy with the food we ...

A Healthy Alternative for the New Year and beyond!

January 1, 2023
A New Year’s Resolution that will be easy to keep! It’s a new year! We have new opportunities to commit to healthier decisions. Whole person wellness is a great way to take better ...

The Power of the First Course

A great start!
November 6, 2021
When we hear the term “five course meal” or even “three course prix fixe menu” we tend to think “fancy, snooty, old-school.” The truth is there is a centuries-old wisdom to eating ...

The Wildfare Story

We Know Where We’re Going – Because We Know Where We’ve Been
June 1, 2021
Steeped in history and driven by a passion for authenticity, The Wildfare Story is a food story, an immigrant story, a story of trade routes, explorers and merchants. We are so par...

Eating the Mediterranean Way

The Journey to a Longer, Healthier Life
May 15, 2021
Often more appropriately called “Mediterranean Cuisine,” the Med way is among the most diverse, healthy and unique culinary traditions in the world. Importantly, the benefits are a...

Wildfare Olive Oil for Children

Start healthy! Stay healthy!
May 1, 2021
Wildfare proudly introduces an innovative new product created specifically for kids - to delight their developing palates and nourish their growing bodies. Olive Oil for Children i...

Why We Love Olives

The olive is truly an ancient, magical fruit.
April 1, 2021
Olives have long been a staple of the Mediterranean cuisine, and, aside from their versatile flavor profiles, are known for their many health benefits. The small fruits are high in...

In Praise of the Humble Fig

Healthy. Delicious. Great as snacks or a complement to your charcuterie board.
March 15, 2021
If your only experience with the magnificent fig has been a package of Fig Newtons®, you may be in for quite a surprise. We have some amazing facts to share with you about this del...

Get Our Newsletter!

Join our community to get free recipes, tips, videos, news, and more.
Interested in carrying our
products in your store?

Carry Wildfare Products
Facebook  Instagram